You know your business better than we do. Our job is to help you leverage the immense value of the data available to you across the digital analytics realm. We need to do this in a way that's directly relevant to the world you operate in. We've worked with businesses in many different verticals doing just this.
With that said, experience has shown us that the dogma of data can be a dangerous path to walk. We think that by combining the knowledge you have about your business and your vertical with our domain expertise in digital analytics, together we stand a better chance of delivering on your goals.
"The meetings with Hugh felt like a real collaboration, with him drawing on my knowledge of our site and customers, combined with his considerable Google Analytics and data analysis experience."
Best practice is the starting point, but.... we live in an imperfect world.
As experience in our work with other clients has shown us, not letting great get in the way of good is often a more effective path to delivering positive results, as opposed to no results at all for the sake of a perfect analysis or implementation.
"Hugh provides an insightful, thoughtful view on data analytics, with extremely strong technical and stakeholder management skills. Working with him has been a pleasure and a learning experience."