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DALL·E 2023-05-10 15.04.19 - a cubist painting of customer feedback meeting with more then

If perception is nine tenths of reality.....

How do your customers perceive you?

Leveraging the power of generative AI, we specialise in analysing unstructured user and customer feedback to deliver results for our clients .
customer feedback analysis

At our core, we understand that customer feedback is the lifeblood of any business. However, the sheer volume and complexity of unstructured data can be overwhelming to even the most seasoned analyst. 

generative ai

By incorporating generative AI into our methodology we go beyond simple keyword analysis to truly understand the context and sentiment behind each piece of customer feedback. This allows us to uncover and distill valuable insights that might otherwise go unnoticed.

By leveraging generative AI as part of our methodology, we can reduce days of work into mere hours while delivering better results.


We have a track record of helping clients improve offerings and fix problems which were highlighted by their users and customers via unstructured free text feedback. Let us help you too.

What can you expect?
We summarise all your free text user feedback
Identify key themes
Quantify and triage themes in order of importance
Deliver a report to you identifying exactly what your users and customers are saying and how this can help improve your offering
We can also help you identify the critical areas on your website to place your feedback mechanisms

What is unstructured free text?

Unstructured free text refers to textual data that does not follow a specific format or structure. It typically consists of unorganised, natural language text that may include sentences, paragraphs, or even longer passages. Unlike structured data, which is organised in predefined fields or columns, unstructured free text lacks a clear organisation and may contain a wide range of information, ideas, or opinions.

Why is unstructured free text user feedback better than Q&A?

Q&A has it's place in collecting user feedback, but the process of asking a question acts as a primer for the users response. By framing the question as a simple request for user feedback and allowing users to deliver their response in their own words, 

So if you're ready to take your business intelligence to the next level using the power of generative AI, get in touch for a free consultation. Seriously, you've got nothing to lose!

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