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Most businesses start by using Google Tag manager (GTM) to implement Google Analytics. It doesn't take long before they discover it can be used for a variety of other installations.
We’ve used it to successfully implement Google Analytics, both the outgoing Universal Analytics and the incoming GA4.
We’ve also successfully implemented Enhanced Ecommerce for several clients.
In all cases we’ve worked with client-side internal and external developers to configure and deploy the data layer, a vital component in any robust installation.
In some cases it’s not always practical to use the data layer so we’re used to finding expedient work-arounds to these problems.
Third party services
We've also implemented a variety of third party services for our clients via GTM
Live chat: Vee24
Voice of customer: HotJar, Qualaroo, CrazyEgg, Content Square, Glassbox
Member get member: Bazaar Voice
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