top of page
Hugh Gage
Dec 23, 20245 min read
Utilitarian ethics in the context of digital analytics
Imag Utilitarian ethics are broadly defined as ethics that produce outcomes which benefit the greatest number of people. Aristotle ...
2 views0 comments
Hugh Gage
Dec 23, 20242 min read
Ethical pluralism in digital analytics
Ethical pluralism, also known as value pluralism or moral pluralism, is the principle whereby two ethical values can be opposing but at...
3 views0 comments
Hugh Gage
Apr 13, 20243 min read
Navigating the Privacy Landscape: Understanding Apple Intelligent Tracking Prevention (ITP) and Its impact on web analytics
In today's digital age, where privacy concerns are at the forefront, Apple's Intelligent Tracking Prevention (ITP) has emerged as a...
39 views0 comments
Hugh Gage
Apr 13, 20242 min read
The Paradox of Innovation vs. Tradition in Business Thinking
In the ever-evolving landscape of the business world, professionals and organisations are often caught in a seemingly contradictory...
17 views0 comments
Hugh Gage
Apr 13, 20244 min read
Daniel Kahneman: 1934 - 2024
I've rather belatedly discovered that Daniel Kahneman died recently on 27th March 2024. I read his book Thinking Fast and Slow and it...
17 views0 comments
Hugh Gage
Jun 16, 20233 min read
Unleashing the Power of Sentiment Analysis: A Game-Changer in Understanding Customer Emotions
In today's digital age, where opinions and emotions are freely expressed across various platforms, businesses are recognising the immense...
11 views0 comments
Hugh Gage
Jun 12, 20233 min read
Harnessing the Power of Data: The Importance of Using a Datalayer for Google Analytics 4
In today's data-driven world, organisations are continuously seeking ways to unlock valuable insights that can guide their...
26 views0 comments
Hugh Gage
Apr 26, 20232 min read
Google removes most of the attribution models from GA4
On April 6th 2023 Google announced the sunsetting of most of the attribution models it offers in GA4. These include First-click, linear,...
19 views0 comments
Hugh Gage
Apr 26, 20232 min read
AI supercharges user insights
After years of seemingly hollow proclamations on how the AI enlightenment was just around the corner, last year on 30th November 2022 the...
22 views0 comments
bottom of page