Hugh Gage
Unleashing the Power of Sentiment Analysis: A Game-Changer in Understanding Customer Emotions
In today's digital age, where opinions and emotions are freely expressed across various platforms, businesses are recognising the immense...
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Hugh Gage
- Jun 12
- 3 min
Harnessing the Power of Data: The Importance of Using a Datalayer for Google Analytics 4
In today's data-driven world, organisations are continuously seeking ways to unlock valuable insights that can guide their...
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Hugh Gage
- Apr 26
- 2 min
Google removes most of the attribution models from GA4
On April 6th 2023 Google announced the sunsetting of most of the attribution models it offers in GA4. These include First-click, linear,...
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Hugh Gage
- Apr 26
- 2 min
AI supercharges user insights
After years of seemingly hollow proclamations on how the AI enlightenment was just around the corner, last year on 30th November 2022 the...
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