In a world increasingly shaped by digital experiences, personal data has become the currency of convenience. But, not all consumers view...

Who'd want to live here? Privacy means different things to different people. It exists on a sliding scale, shaped by our experiences,...

Apple’s seeming lag in the AI race isn’t just a case of being caught flat-footed. While companies like Google and OpenAI push ahead with...

Virtue-based ethics is a branch of moral philosophy that focuses on the character and virtues of the individual. It emphasises the...

Imag Utilitarian ethics are broadly defined as ethics that produce outcomes which benefit the greatest number of people.  Aristotle ...

Ethical pluralism, also known as value pluralism or moral pluralism, is the principle whereby two ethical values can be opposing but at...

In today's digital age, where privacy concerns are at the forefront, Apple's Intelligent Tracking Prevention (ITP) has emerged as a...

In the ever-evolving landscape of the business world, professionals and organisations are often caught in a seemingly contradictory...

I've rather belatedly discovered that Daniel Kahneman died recently on 27th March 2024. I read his book Thinking Fast and Slow and it...

In today's digital age, where opinions and emotions are freely expressed across various platforms, businesses are recognising the immense...

In today's data-driven world, organisations are continuously seeking ways to unlock valuable insights that can guide their...

On April 6th 2023 Google announced the sunsetting of most of the attribution models it offers in GA4. These include First-click, linear,...

After years of seemingly hollow proclamations on how the AI enlightenment was just around the corner, last year on 30th November 2022 the...