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What is intelligence and can a computer ever become sentient?
The definition of intelligence is important. For years, we have used some inherent notion of intelligence to describe other people....
Hugh Gage
Sep 23, 20254 min read
The value of moving slowly in a fast game.
Apple might be late to the party with their roll out of AI but perhaps that isn't such a bad thing: Nobody has yet to monetise it in a...
Hugh Gage
May 27, 20253 min read
Global Attitudes to Online Privacy: How Willing Are Consumers to Share Personal Data?
In a world increasingly shaped by digital experiences, personal data has become the currency of convenience. But, not all consumers view...
Hugh Gage
May 12, 20256 min read
Privacy: Getting Some Perspective
Who'd want to live here? Privacy means different things to different people. It exists on a sliding scale, shaped by our experiences,...
Hugh Gage
Apr 3, 20252 min read
Apple, AI, and Privacy: The Trade-off That's Holding Siri Back
Apple’s seeming lag in the AI race isn’t just a case of being caught flat-footed. While companies like Google and OpenAI push ahead with...
Hugh Gage
Mar 10, 20255 min read
Virtue based ethics in the context of digital analytics
Virtue-based ethics is a branch of moral philosophy that focuses on the character and virtues of the individual. It emphasises the...
Hugh Gage
Feb 24, 20253 min read
Utilitarian ethics in the context of digital analytics
Imag Utilitarian ethics are broadly defined as ethics that produce outcomes which benefit the greatest number of people. Aristotle ...
Hugh Gage
Dec 23, 20245 min read
Ethical pluralism in digital analytics
Ethical pluralism, also known as value pluralism or moral pluralism, is the principle whereby two ethical values can be opposing but at...
Hugh Gage
Dec 23, 20242 min read
Navigating the Privacy Landscape: Understanding Apple Intelligent Tracking Prevention (ITP) and Its impact on web analytics
In today's digital age, where privacy concerns are at the forefront, Apple's Intelligent Tracking Prevention (ITP) has emerged as a...
Hugh Gage
Apr 13, 20243 min read
The Paradox of Innovation vs. Tradition in Business Thinking
In the ever-evolving landscape of the business world, professionals and organisations are often caught in a seemingly contradictory...
Hugh Gage
Apr 13, 20242 min read
Daniel Kahneman: 1934 - 2024
I've rather belatedly discovered that Daniel Kahneman died recently on 27th March 2024. I read his book Thinking Fast and Slow and it...
Hugh Gage
Apr 13, 20244 min read
Unleashing the Power of Sentiment Analysis: A Game-Changer in Understanding Customer Emotions
In today's digital age, where opinions and emotions are freely expressed across various platforms, businesses are recognising the immense...
Hugh Gage
Jun 16, 20233 min read
Harnessing the Power of Data: The Importance of Using a Datalayer for Google Analytics 4
In today's data-driven world, organisations are continuously seeking ways to unlock valuable insights that can guide their...
Hugh Gage
Jun 12, 20233 min read
Google removes most of the attribution models from GA4
On April 6th 2023 Google announced the sunsetting of most of the attribution models it offers in GA4. These include First-click, linear,...
Hugh Gage
Apr 26, 20232 min read
AI supercharges user insights
After years of seemingly hollow proclamations on how the AI enlightenment was just around the corner, last year on 30th November 2022 the...
Hugh Gage
Apr 26, 20232 min read
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