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Hugh Gage

Navigating the Privacy Landscape: Understanding Apple Intelligent Tracking Prevention (ITP) and Its impact on web analytics

In today's digital age, where privacy concerns are at the forefront, Apple's Intelligent Tracking Prevention (ITP) has emerged as a...

Hugh Gage

The Paradox of Innovation vs. Tradition in Business Thinking

In the ever-evolving landscape of the business world, professionals and organisations are often caught in a seemingly contradictory...

Hugh Gage

Daniel Kahneman: 1934 - 2024

I've rather belatedly discovered that Daniel Kahneman died recently on 27th March 2024. I read his book Thinking Fast and Slow and it...

Hugh Gage

Unleashing the Power of Sentiment Analysis: A Game-Changer in Understanding Customer Emotions

In today's digital age, where opinions and emotions are freely expressed across various platforms, businesses are recognising the immense...

Hugh Gage

Harnessing the Power of Data: The Importance of Using a Datalayer for Google Analytics 4

In today's data-driven world, organisations are continuously seeking ways to unlock valuable insights that can guide their...

Hugh Gage

Google removes most of the attribution models from GA4

On April 6th 2023 Google announced the sunsetting of most of the attribution models it offers in GA4. These include First-click, linear,...

Hugh Gage

AI supercharges user insights

After years of seemingly hollow proclamations on how the AI enlightenment was just around the corner, last year on 30th November 2022 the...

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