Uncover hidden value



Bad data makes for poor decisions. I work with clients to deliver improved data output from their analytics package. This begins with a learning process to give me a thorough understanding of the client’s business and it’s objective following which I can translate these into an action plan to configure their web analytics package.


Working with a trusted developer we help clients implement Google Tag Manager (the most popular tag management solution) and configure for upgrades from standard Google Analytics to Universal Analytics as well as implementing


While quantitative data often forms the bedrock of an analysis providing the ‘what?’, qualitative data makes up an equally vital element in understanding the ‘why?’. I work with both to help give clients a more rounded picture from which they can make real business decisions.

business insight

Increasingly I am working with clients by helping them use web data to produce business critical insight such as forecasting traffic and sales revenue in peak periods to bringing on new product lines.


Hugh Gage - Digital analyst
"You were instrumental in turning our business around... and allowed us to achieve our most profitable year yet"

I've worked with more than 30 businesses in retail, education, food and drink, travel and leisure, finance, media, B2B, legal and the list is growing.

As a consequence I'm able to transfer learnings and fresh ideas across industries where relevant.

I'm proud to have worked with many of my clients for several years and much of my work comes from referrals and repeat business.

A critical part of the work I do for my clients is in learning about their businesses. Not only is this of vital importance for delivery of the services that I offer but it's also one of the most interesting aspects of any engagement.

  • Experience

    With 20 years experience in digital marketing I've had the privilege of working with clients of all sizes, across many different industries and on two continents (Europe and Asia). That's given me quite a broad perspective.

  • Quantitative

    I spend much of my time with numbers, as a result I'm good not only at drawing out insight but also a weaving a narrative - critical for communicating what can often be quite dry information.

  • Qualitative

    While the starting point will so often be the data, it's by no means the end point. As often as possible I will introduce qualitative data in the form of on-site surveys, unstructured customer feedback, usability studies, session cam recordings, heat maps, scroll maps... the list goes on. This is vital in helping understand the 'why?'

  • Communicative

    Perhaps most importantly I understand and appreciate the value of communicating to businesses in their own language rather than asking them to learn my language. I consider this to be vital in order that progress can be made.

Tools of the trade

These are just a few of the more popular tools at your disposal.
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google analytics

Get the data you need to make intelligent marketing and business decisions with Google Analytics. Available for websites, apps, and enterprise businesses.
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Google tag manager

Google Tag Manager allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimisation.
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Point of interaction insight
Analytics tell you what people are doing, Qualaroo website surveys tell you why. Uncover customer insights that lead to better business results.
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Purpose of visit
The 4Q Framework is the best way to evaluate the online experience, measure customer satisfaction and quickly implement website improvements based on real visitor feedback.

Clients and testimonials


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