Writing Credentials
15th Oct. 2007: Interview for Dave Chaffey’s E-marketing excellence series.
An in-depth interview on the essentials of segmentation in web analytics and how it can help improve insight and performance online.
The article focuses on how small and mid sized businesses can set up and use web analytics dashboards to help drive the decision making process. There is also an interview with Ian Thompson who is Director of Customer Intelligence at Microsoft.
Issue 172, Feb 2008: .Net Magazine Web Pro web analytics page
The article expands on other techniques that can and should be included for a more rounded approach to the performance analysis of any website. There is also and interview with Brian Clifton who is Head of Google Analytics for EMEA.
Issue 173, March 2008: .Net Magazine web Pro marketing page
Truncated version of the interview Dave Chaffey did with me.
