Website analysis and performance improvement

Engage-Digital


Case studies and testimonials

Digital Frames Direct

Hugh Gage’s analysis and recommendations have enabled us to lift the performance of our web site (www.digitalframesdirect.com) in time for the most crucial sales period.

Our market is becoming saturated and every small improvement helps keep us competitive. Hugh quickly identified some areas where we could score some quick wins and by using our Google Analytics data combined with Clickdensity mapping, he was able to make a series of recommendations all of which we implemented.

The cost of this exercise was repaid twice over in the first month following us making the recommended changes and this in itself is a supreme achievement.

However, we got rather more than just this out of working with Hugh as he was very open about his methods and techniques and so everyone here learnt a great deal of very useful, relevant and important things.

I am so confident in what Hugh has delivered for Digital Frames Direct that I will be happy to answer any questions you may have if you email me at: sales@digitalframesdirect.com

Rob Austen, Director, Digital Frames Direct.

Digital Frames Direct case study

What Green Car

“We set up www.whatgreencar.com with the goal of being the world’s #1 green car site by 2009.

To achieve this ambitious goal we knew we needed total understanding of our customers & their use of the site. We needed more visitors, who stayed longer, found what they wanted easily and told their friends how good we were.

The analysis and site recommendations that www.engage-digital.com have delivered are invaluable. They set up thorough site analytics, agreed KPIs and, with a dash of insight derived from their experience, presented our development team with a complete set of site improvement recommendations.

We now know who our customers are, what they like, what we can do better and are receiving regular performance data on our steps towards our goal.

Hugh is a blue chip analytics & usability professional – hire him!”

Dr Ben Lane Managing Editor http://www.whatgreencar.com/

Gills Cruise

“Engage-Digital’s insight, guidance and support proved to be invaluable in aiding our growth over the past 12 months”

Steve Philippou – MD Gills Cruise Centre www.gillscruis.com

Vanleasing.com

Vanleasing.com is wholly owned by First European Ltd and provides commercial vehicles of all varieties for long term leasing and contract purchasing. Our web strategy is an integral element of our business in driving enquiries and subsequent sales via our website, http://www.vanleasing.com/

We suspected that our site wasn’t performing to the best of its capability and in an effort to improve the return from both our paid for search advertising and our website as a whole we contracted with Engage-Digital to run a performance analysis on the site.

The results showed us exactly where the main problems lay and the recommendations helped guide our thinking on updates which we subsequently made to the site. In a highly productive working session we were able to move our site design on to the next level with the net result being that we gained an immediate 165% uplift in conversion and a 176% uplift in enquiries made through the site. This in the long run has more than covered the cost of the fee from Engage.

I would not hesitate to recommend Engage-Digital to anybody looking to improve the performance of their own website.

Stuart Prentice -  First European Ltd http://www.vanleasing.com/