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		<title>When too much is not enough – the tyranny of choice</title>
		<link>http://www.engage-digital.com/2009/07/26/when-too-much-is-not-enough-%e2%80%93-the-tyranny-of-choice/</link>
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		<pubDate>Sun, 26 Jul 2009 04:40:32 +0000</pubDate>
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				<category><![CDATA[Usability]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website optimisation]]></category>
		<category><![CDATA[consumer choice]]></category>
		<category><![CDATA[content organisation]]></category>
		<category><![CDATA[user experience]]></category>

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		<description><![CDATA[Today we have more choice than ever before. More choice in almost anything we can think of to consume and this is generally regarded as a good thing.
I’m of an age in which my parents were alive during the Second World War and they remember rationing and less choice. The mantra in the UK at [...]]]></description>
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