<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Engage-Digital &#187; PPC</title>
	<atom:link href="http://www.engage-digital.com/tag/ppc/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.engage-digital.com</link>
	<description>Website analysis and performance improvement</description>
	<lastBuildDate>Tue, 23 Aug 2011 13:39:17 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>How does ad position affect PPC strategy?</title>
		<link>http://www.engage-digital.com/2009/08/21/281/</link>
		<comments>http://www.engage-digital.com/2009/08/21/281/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 03:11:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Aquisition]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=281</guid>
		<description><![CDATA[Google&#8217;s Chief Economist Hal Varian recently posted a note on the Inside AdWords blog stating that ad position on Google&#8217;s search results does not affect on site conversion. This may not be supprising given that the comparison is made using the same ad on the same search results page clicking through to the same site, [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2009/08/21/281/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

