Engage-Digital

The idea of engagement online isn’t an easy one to articulate. Where things like conversion could arguably be the domain of a web analyst and visitor satisfaction could be considered the realm of the usability specialist, customer and visitor engagement seems to be a concept that has a far wider reach touching almost all areas of online communication from acquisition to usability to conversion.

One thing is clear and becoming ever more so as times grow harder; making an effort with potential and existing customers in helping them with their needs(instead of just selling them something) is very important.

Instead of writing a long post about it here I’ll leave it to the experts and leading lights in each field to offer their informed views and explanations in the 2009 annual cScape Online Customer Engagement Survey which you can download right here.  Just click on the link immediately below for the full report absolutely free.

cScape 3rd Annual Customer Engagement Report 2009

The Third Annual Online Customer Engagement Report has been jointly produced by cScape and the e-consultancy and was carried out in September and October 2008. It was compiled from 1,291 respondents, it has been translated into 4 different languages and it’s the largest survey of its type anywhere in the world.