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	<title>Engage-Digital &#187; customer decision making</title>
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		<title>Irrational decision making and its effect on value over price</title>
		<link>http://www.engage-digital.com/2009/06/15/irrational-decision-making-and-its-effect-on-value-over-price/</link>
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		<pubDate>Mon, 15 Jun 2009 01:47:53 +0000</pubDate>
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				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer decision making]]></category>
		<category><![CDATA[customer persuasion]]></category>

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		<description><![CDATA[With all the usability, analytics, survey, heat mapping tools and many others that are now available for the web analyst to draw on, you’d think it has become almost a matter of form that any questions related to the online shopping process can be answered and that the customer’s decision making process can be exposed [...]]]></description>
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