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	<title>Engage-Digital &#187; Bounce rate</title>
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		<title>The Bounce Rate Myth (?)</title>
		<link>http://www.engage-digital.com/2009/10/26/the-bounce-rate-myth/</link>
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		<pubDate>Mon, 26 Oct 2009 08:40:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Bounce rate]]></category>
		<category><![CDATA[Conversion]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=302</guid>
		<description><![CDATA[Bounce rate is a kind of standard bearer metric for measurement in web analytics, it&#8217;s up there with conversion. Even novices in web analytics know what bounce rate is, and when asked what should be the objective regarding bounce rate you&#8217;d have to be a lunatic to say anything other than &#8220;try to reduce it&#8221;. [...]]]></description>
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