<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Engage-Digital &#187; 2 minute interview</title>
	<atom:link href="http://www.engage-digital.com/tag/2-minute-interview/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.engage-digital.com</link>
	<description>Website analysis and performance improvement</description>
	<lastBuildDate>Wed, 21 Jul 2010 06:26:37 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>CHANGE TRACKING</title>
		<link>http://www.engage-digital.com/2009/04/13/change-tracking-2/</link>
		<comments>http://www.engage-digital.com/2009/04/13/change-tracking-2/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 20:18:27 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[.net articles]]></category>
		<category><![CDATA[2 minute interview]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=174</guid>
		<description><![CDATA[ 




Change tracking



 
Change tracking is as important in web analytics as the data. So much so that it should be seen as an integral element of the ongoing performance optimisation process.
By now Christmas will be a very distant memory and for some online retailers it will be happier than for others. For almost all, the first [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2009/04/13/change-tracking-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2 minute interview: 4</title>
		<link>http://www.engage-digital.com/2009/04/13/2-minute-interview-3-2/</link>
		<comments>http://www.engage-digital.com/2009/04/13/2-minute-interview-3-2/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 19:49:50 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[2 minute interview]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=169</guid>
		<description><![CDATA[ 
With Richard Sedley,  Director of the Customer Engagement Unit, cScape – London.
1.      What is the broad definition of online engagement?
I use the definition: ‘Repeated interactions that strengthen the emotional, psychological and physical investment a customer has in a brand (product or company)’. The two key words here are ‘investment’ and ‘repeated’.
 
2.      Why is engagement important?
Engagement [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2009/04/13/2-minute-interview-3-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2 minute interview: 3</title>
		<link>http://www.engage-digital.com/2009/03/06/2-minute-interview-3/</link>
		<comments>http://www.engage-digital.com/2009/03/06/2-minute-interview-3/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 09:06:39 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[2 minute interview]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=145</guid>
		<description><![CDATA[With Jean-Paul Edwards, Executive Director, Futures at Manning Gottlieb OMD
 
1. What are the main reporting concerns currently facing online advertisers?
The primary concern is aggregating the vast amount of data generated by online campaigns into valuable insight that can be used in future planning.
 
This includes issues such as understanding the value of specific messages along the purchase [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2009/03/06/2-minute-interview-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2 minute interview: 2</title>
		<link>http://www.engage-digital.com/2009/01/12/2-minute-interview-2/</link>
		<comments>http://www.engage-digital.com/2009/01/12/2-minute-interview-2/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 14:30:19 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[.net articles]]></category>
		<category><![CDATA[2 minute interview]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2009/01/12/2-minute-interview-2/</guid>
		<description><![CDATA[Interview ith Dr. Brian Clifton. At the time of the interview Brian was  Head of Web Analytics at Google for EMEA. He is now Senior Strategist for Omega Digital Media.
1. How will the new set of features currently being rolled out in Google Analytics help SMBs improve efficiencies and increase profits online? 
There are a few [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2009/01/12/2-minute-interview-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2 minute interview: 1</title>
		<link>http://www.engage-digital.com/2008/12/22/2-minute-interview-1/</link>
		<comments>http://www.engage-digital.com/2008/12/22/2-minute-interview-1/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 09:06:30 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[.net articles]]></category>
		<category><![CDATA[2 minute interview]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/12/22/2-minute-interview-1/</guid>
		<description><![CDATA[This is the first of a series of brief interviews done for my page on Web Analytics which appears bi-monthly in the UKs .net magazine
Interview with Ian Thomas, Director Customer Intelligence, Microsoft Advertiser and Publisher Solutions. 

How does Microsoft think the introduction of Gatineau will affect the analytics marketplace in the UK? 

The UK web [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2008/12/22/2-minute-interview-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The analytics of SEO</title>
		<link>http://www.engage-digital.com/2008/12/16/the-analytics-of-seo/</link>
		<comments>http://www.engage-digital.com/2008/12/16/the-analytics-of-seo/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 10:03:51 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[.net articles]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[2 minute interview]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/12/16/the-analytics-of-seo/</guid>
		<description><![CDATA[Search engine optimisation is seen by many as the Holy Grail of online acquisition. If done properly it&#8217;s considered to be the cheapest and most effective way of driving high quality traffic to a web site. Many people obsess and probably loose sleep over their favourite search term(s) reaching the cherished number one spot in [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2008/12/16/the-analytics-of-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
