E-D services
Engage-Ditial specialises in understanding and improving performance online. That means using web analytics (including multi channel), user surveys, heat mapping, usability studies and more to drive improved performance and increased revenue. The results speak for themselves.
Site analysis
Engage-Digital will run a performance analysis of your website using all or any combination of the main analysis methodes mentioned here.
This will provide a detailed assessment of performance based on the primary objectives for the site. The final output will be a set of recommendations designed to improve performance.
Recommendations are based on the analysis of visitor data from your web analytics tool and any additional qualitative or quantitative data available. Additionally, our recommendations will always focus on the most cost efficient first and broadly fall into the following 4 categories:
- Traffic source
- Design
- Navigation
- Core technologies
Analytics tool configuration
The level of insight is only as good as the output of your web analytics tool. A poorly configured web analytics tool is at best useless and at worst dangerous to your business if poor decisions are made based on incorrect data.
Engage-Digital can help configure your web analytics tool based on the requirements for your site and stakeholder reporting requirements. We will help you navigate the configuration process for the best results from you web analytics tool.
For help with Google Analytics click here.
Wireframing
For major site and page redesigns best practice requires that wireframes are made first. Wireframes remove emotive elements of design such as colour, texture and text leaving only the key elements of the page and a clearer view of its usability.
Engage-Digital will create wireframes that clearly illustrate which page formate changes should be made to improve performance.
