What have the 2015 UK general election and digital analytics got in common? Perhaps not much but we can still learn something about user intent from the election.   During the lead up to the UK general election the polls were calling a very close result between the two leading parties, Conservative and Labour. These[…]

How did it come about in the first place? Black Friday was introduced in the US because Thanksgiving, which is always on the 4th Thursday in November, is a national holiday so many people took the following day off. To capitalise (literally) on the extra day of holiday and kick start the festive shopping season retailers began offering discounts on[…]