<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress/2.3.1" -->
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	>

<channel>
	<title>Good Behaviour</title>
	<link>http://www.engage-digital.com</link>
	<description></description>
	<pubDate>Fri, 27 Jun 2008 19:12:59 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.1</generator>
	<language>en</language>
			<item>
		<title>Sizing your opportunity</title>
		<link>http://www.engage-digital.com/2008/06/27/sizing-your-opportunity/</link>
		<comments>http://www.engage-digital.com/2008/06/27/sizing-your-opportunity/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 19:12:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/06/27/sizing-your-opportunity/</guid>
		<description><![CDATA[An argument often made in relation to website performance goes as follows:
If the conversion rate on a site is 2% then there is a 98% pot of untapped revenue? Technically yes but realistically no.
If 98 out of every 100 visits to the average e-commerce site don&#8217;t make a purchase then there is clearly an opportunity, [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2008/06/27/sizing-your-opportunity/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why analytics budgets should not be cut in an economic downturn</title>
		<link>http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/</link>
		<comments>http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/#comments</comments>
		<pubDate>Thu, 08 May 2008 06:32:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Analysis]]></category>

		<category><![CDATA[Analytics]]></category>

		<category><![CDATA[Recession]]></category>

		<category><![CDATA[Return on investment]]></category>

		<category><![CDATA[cost efficiency]]></category>

		<category><![CDATA[site conversion]]></category>

		<category><![CDATA[web analytics]]></category>

		<category><![CDATA[web performance]]></category>

		<category><![CDATA[website measurement]]></category>

		<category><![CDATA[website optimisation]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/</guid>
		<description><![CDATA[
This is an article I wrote for issue 176 of .net magazine in the UK.
I used to be Head of Online Planning and Buying at a London based media buying agency. I was there for 3 years between 1999 and 2002. In my first year our nascent online media planning and buying department experienced a [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Driving offline cost efficiencies</title>
		<link>http://www.engage-digital.com/2008/03/04/driving-offline-cost-efficiencies/</link>
		<comments>http://www.engage-digital.com/2008/03/04/driving-offline-cost-efficiencies/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 11:34:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Analytics]]></category>

		<category><![CDATA[ROI]]></category>

		<category><![CDATA[Return on investment]]></category>

		<category><![CDATA[cost efficiency]]></category>

		<category><![CDATA[insight to action]]></category>

		<category><![CDATA[offline performance]]></category>

		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/03/04/driving-offline-cost-efficiencies/</guid>
		<description><![CDATA[Analytics seems almost joined at the hip with conversion but improving profits doesn&#8217;t just have to be about selling more.
As times (look set to) get tougher improving operating efficiencies can be as important to the bottom line as improving on-site conversion rates. Spending money on valuable resource when it&#8217;s being under utilised is effectively wasted [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2008/03/04/driving-offline-cost-efficiencies/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Is this engagement&#8230;.</title>
		<link>http://www.engage-digital.com/2008/02/04/is-this-engagement/</link>
		<comments>http://www.engage-digital.com/2008/02/04/is-this-engagement/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 22:14:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Analysis]]></category>

		<category><![CDATA[Analytics]]></category>

		<category><![CDATA[Visitor engagement]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/02/04/is-this-engagement/</guid>
		<description><![CDATA[I whole-heartedly agree that visitor engagement is a concept that needs to be considered as an aggregate of several elements covering both data and, crucially for me, context. I also think it is quite subjective.
I have recently done a piece of work for a client who put a new site redesign live at the beginning [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2008/02/04/is-this-engagement/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Managing expectation</title>
		<link>http://www.engage-digital.com/2008/01/24/managing-expectation/</link>
		<comments>http://www.engage-digital.com/2008/01/24/managing-expectation/#comments</comments>
		<pubDate>Thu, 24 Jan 2008 07:21:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/01/24/managing-expectation/</guid>
		<description><![CDATA[Just before Christmas the prolific Blogstorm wrote a post on what a week&#8217;s vacation taught him about web design. I was reminded of his post whilst I was away over Christmas and perhaps inevitably I&#8217;ve ended up with my own set of comparisons specifically regarding managing visitor&#8217;s expectations. 
I firmly believe that specifically managing visitor [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2008/01/24/managing-expectation/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Skinning cats or&#8230; buying online ad space</title>
		<link>http://www.engage-digital.com/2007/12/11/skinning-cats-or-buying-online-ad-space/</link>
		<comments>http://www.engage-digital.com/2007/12/11/skinning-cats-or-buying-online-ad-space/#comments</comments>
		<pubDate>Tue, 11 Dec 2007 18:56:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[ROI]]></category>

		<category><![CDATA[Return on investment]]></category>

		<category><![CDATA[cost per action]]></category>

		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2007/12/11/skinning-cats-or-buying-online-ad-space/</guid>
		<description><![CDATA[A recent article in the Economist entitled &#8220;Many ways to  skin a cat&#8221; (Dec 1st to 7th) prompted me to write this post. Essentially it is because I disagree with the statement &#8220;Whether or not there is truth in advertising there is certainly none  for online advertisers&#8230;&#8221;.
The article mainly discusses the  different [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2007/12/11/skinning-cats-or-buying-online-ad-space/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The principals behind a good customer experience</title>
		<link>http://www.engage-digital.com/2007/11/28/the-principals-behind-a-good-customer-experience/</link>
		<comments>http://www.engage-digital.com/2007/11/28/the-principals-behind-a-good-customer-experience/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 12:15:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[customer experience]]></category>

		<category><![CDATA[customer insight]]></category>

		<category><![CDATA[insight to action]]></category>

		<category><![CDATA[visitor insight]]></category>

		<category><![CDATA[web performance]]></category>

		<category><![CDATA[website measurement]]></category>

		<category><![CDATA[website optimisation]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=37</guid>
		<description><![CDATA[In The Sunday Times  (a leading Sunday newspaper in the UK) on 11th Nov. 2007, there was a supplement devoted to the Customer Experience Awards 2007. On page 4 of the supplement there was an article written by Andrew Stone and based on work by David Jackson, the MD of Clicktools, a firm specialising [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2007/11/28/the-principals-behind-a-good-customer-experience/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google Analytics, internal site search and SEO</title>
		<link>http://www.engage-digital.com/2007/11/27/google-analytics-internal-site-search-and-seo/</link>
		<comments>http://www.engage-digital.com/2007/11/27/google-analytics-internal-site-search-and-seo/#comments</comments>
		<pubDate>Tue, 27 Nov 2007 09:46:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[visitor insight]]></category>

		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=34</guid>
		<description><![CDATA[If you use Google Analytics and you&#8217;re hot on your SEO and your site has an internal search functionality then you may be faced with a dilemma.
This post is about the apparantly confilcting relationship between URL rewriting and tracking internal search using Google Site Search and why it&#8217;s an issue worth addressing.
SEO &#38; Dirty URLs [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2007/11/27/google-analytics-internal-site-search-and-seo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Usability – for the budget conscious</title>
		<link>http://www.engage-digital.com/2007/11/09/usability-%e2%80%93-for-the-budget-conscious/</link>
		<comments>http://www.engage-digital.com/2007/11/09/usability-%e2%80%93-for-the-budget-conscious/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 17:34:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
		
		<category><![CDATA[Analysis]]></category>

		<category><![CDATA[Analytics]]></category>

		<category><![CDATA[Usability]]></category>

		<category><![CDATA[insight to action]]></category>

		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=18</guid>
		<description><![CDATA[I may get shot (down in flames) for writing this post.
Web analytics is not just about data, this is well documented and blogged by far greater minds than mine - so I won’t get shot for that I hope! Web analytics is simply the engine behind driving better performance online. Better performance online for most [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2007/11/09/usability-%e2%80%93-for-the-budget-conscious/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Panning for gold - insight into action.</title>
		<link>http://www.engage-digital.com/2007/11/06/panning-for-gold-insight-into-action/</link>
		<comments>http://www.engage-digital.com/2007/11/06/panning-for-gold-insight-into-action/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 07:37:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
		
		<category><![CDATA[Analysis]]></category>

		<category><![CDATA[implementing change]]></category>

		<category><![CDATA[insight to action]]></category>

		<category><![CDATA[web performance]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=17</guid>
		<description><![CDATA[
Analysing performance of a web site is only as useful as the results it achieves. If insight isn’t acted upon and changes aren’t implemented then progress can’t be made and the analysis becomes nice but pointless.
Failing to act on insight that will yield results is probably a bit like panning gold, finding a rock with [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2007/11/06/panning-for-gold-insight-into-action/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
