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	<title>Engage-Digital</title>
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	<link>http://www.engage-digital.com</link>
	<description>Website analysis and performance improvement</description>
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		<title>Android, Motorloa, Microsoft and Skype. What about the end user?</title>
		<link>http://www.engage-digital.com/2011/08/23/android-motorloa-microsoft-and-skype-what-about-the-end-user/</link>
		<comments>http://www.engage-digital.com/2011/08/23/android-motorloa-microsoft-and-skype-what-about-the-end-user/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 13:39:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=393</guid>
		<description><![CDATA[Microsoft&#8217;s purchase of Skype and Google &#8217;s [proposed] purchase of Motorola Mobility might make sense for their respective businesses but together they could be less good for the consumer.
As Hoover was to carpet cleaning, Skype is a universal brand that has practically entered the vernacular to describe any kind of unpaid for instant message communication, voice only or video call [...]]]></description>
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		<title>Social (in)fidelity</title>
		<link>http://www.engage-digital.com/2011/07/07/social-fidelity/</link>
		<comments>http://www.engage-digital.com/2011/07/07/social-fidelity/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 00:25:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=373</guid>
		<description><![CDATA[If so many of Google +&#8217;s new users are ready to desert Facebook and the friends they have on that social network then what does that say about the the fidelity of those people.
For brands looking to use Facebook as a marcoms and sales channel they will be investing in people who seem to be [...]]]></description>
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		<title>Smart phones and the down jacket theory</title>
		<link>http://www.engage-digital.com/2011/07/05/smart-phones-and-the-down-jacket-theory/</link>
		<comments>http://www.engage-digital.com/2011/07/05/smart-phones-and-the-down-jacket-theory/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 07:03:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=370</guid>
		<description><![CDATA[About six or seven years ago I was walking down Kensington High street in London and marvelling at how brilliant the Opera Mini web browser was having just installed it on my tiny Nokia. If I squinted hard I could just about read a web page. I briefly considered at the time that if only there were apps available for other [...]]]></description>
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		<title>Two steps forwards, one step back. Google&#8217;s balls drop.</title>
		<link>http://www.engage-digital.com/2011/04/13/two-steps-forwards-one-step-back-googles-balls-drop/</link>
		<comments>http://www.engage-digital.com/2011/04/13/two-steps-forwards-one-step-back-googles-balls-drop/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 12:51:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=364</guid>
		<description><![CDATA[With version 5 of its ubiquitous Analytics product Google has introduced a new look and some biggish upgrades, most notably to Custom Reporting which is now greatly improved, but sadly it seems that in the process of doing so the bright young things at Mountain View have dropped a few balls in the process.
Although version [...]]]></description>
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		<title>Trying to make sense of the EU&#8217;s recent amend to its e-privacy directive</title>
		<link>http://www.engage-digital.com/2011/03/23/trying-to-make-sense-of-the-eus-recent-amend-to-its-e-privacy-directive/</link>
		<comments>http://www.engage-digital.com/2011/03/23/trying-to-make-sense-of-the-eus-recent-amend-to-its-e-privacy-directive/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 01:23:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=356</guid>
		<description><![CDATA[This was originally intended as a response to Michael Feiner&#8217;s econsultancy post on the same topic but it seems too long to post as a response.
The thoughts expressed in this article are my own and do not represent advice of any kind. People should consider seeking their own separate legal consultation in dealing with this [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>GA contradicts itself&#8230;</title>
		<link>http://www.engage-digital.com/2010/07/21/ga-contradicts-itself/</link>
		<comments>http://www.engage-digital.com/2010/07/21/ga-contradicts-itself/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 05:34:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=348</guid>
		<description><![CDATA[One should always bear in mind that correspondong data from different sources won&#8217;t always match, but one might hope that data from the same source but arrived at in different ways would still match. Like most analytics tools Google Analytics isn&#8217;t perfect, however by any standard what follows appears to be odd.
I&#8217;ve seen it before [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>4th Annual Customer Engagement survey</title>
		<link>http://www.engage-digital.com/2010/05/21/4th-annual-customer-engagement-survey/</link>
		<comments>http://www.engage-digital.com/2010/05/21/4th-annual-customer-engagement-survey/#comments</comments>
		<pubDate>Fri, 21 May 2010 04:27:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=329</guid>
		<description><![CDATA[A couple of months ago cScape&#8217;s Customer Engagement Unit and econsultancy released the 4th Annual Customer Engagement survey.  It&#8217;s the largest and most comprehensive of its kind globally with over 1,000 respondents.
With the seemingly inexorable onward march of social media, the economic woes of the world in the past 2 years and an increasingly savvy [...]]]></description>
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		<title>Who&#8217;s afraid of the iPad</title>
		<link>http://www.engage-digital.com/2010/05/21/whos-afriad-of-the-ipad/</link>
		<comments>http://www.engage-digital.com/2010/05/21/whos-afriad-of-the-ipad/#comments</comments>
		<pubDate>Fri, 21 May 2010 02:22:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=324</guid>
		<description><![CDATA[With the UK launch of the iPad now imminent (barring any more delays) marketers have started asking questions about what Apple&#8217;s new tablet will mean for them, their businesses and brands. Having experienced the impact of the iPhone naturally they want to know what the iPad may hold in store for them
Partly in response to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Do web analytics providers have an obligation to inform customers of the shortcomings in the tools?</title>
		<link>http://www.engage-digital.com/2010/02/19/do-web-analytics-providers-have-an-obligation-to-inform-customers-of-the-shortcomings-in-the-tools/</link>
		<comments>http://www.engage-digital.com/2010/02/19/do-web-analytics-providers-have-an-obligation-to-inform-customers-of-the-shortcomings-in-the-tools/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 11:22:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=317</guid>
		<description><![CDATA[Lately I have been coming across a series of small but potentially significant shortcomings in the web analytics tools I have been using. I only unearthed them as I was playing around with different ways of getting the same output, in other words sense checking the data I was looking at.
The trouble is if I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Bounce Rate Myth (?)</title>
		<link>http://www.engage-digital.com/2009/10/26/the-bounce-rate-myth/</link>
		<comments>http://www.engage-digital.com/2009/10/26/the-bounce-rate-myth/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 08:40:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Bounce rate]]></category>
		<category><![CDATA[Conversion]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=302</guid>
		<description><![CDATA[Bounce rate is a kind of standard bearer metric for measurement in web analytics, it&#8217;s up there with conversion. Even novices in web analytics know what bounce rate is, and when asked what should be the objective regarding bounce rate you&#8217;d have to be a lunatic to say anything other than &#8220;try to reduce it&#8221;. [...]]]></description>
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		<slash:comments>3</slash:comments>
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