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	<title>Engage-Digital &#187; website optimisation</title>
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	<description>Website analysis and performance improvement</description>
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		<title>When too much is not enough – the tyranny of choice</title>
		<link>http://www.engage-digital.com/2009/07/26/when-too-much-is-not-enough-%e2%80%93-the-tyranny-of-choice/</link>
		<comments>http://www.engage-digital.com/2009/07/26/when-too-much-is-not-enough-%e2%80%93-the-tyranny-of-choice/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 04:40:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Usability]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website optimisation]]></category>
		<category><![CDATA[consumer choice]]></category>
		<category><![CDATA[content organisation]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=263</guid>
		<description><![CDATA[Today we have more choice than ever before. More choice in almost anything we can think of to consume and this is generally regarded as a good thing.
I’m of an age in which my parents were alive during the Second World War and they remember rationing and less choice. The mantra in the UK at [...]]]></description>
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		<title>Why analytics budgets should not be cut in an economic downturn</title>
		<link>http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/</link>
		<comments>http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/#comments</comments>
		<pubDate>Thu, 08 May 2008 06:32:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[.net articles]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Return on investment]]></category>
		<category><![CDATA[cost efficiency]]></category>
		<category><![CDATA[site conversion]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website measurement]]></category>
		<category><![CDATA[website optimisation]]></category>
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		<guid isPermaLink="false">http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/</guid>
		<description><![CDATA[
This is an article I wrote for issue 176 of .net magazine in the UK.
I used to be Head of Online Planning and Buying at a London based media buying agency. I was there for 3 years between 1999 and 2002. In my first year our nascent online media planning and buying department experienced a [...]]]></description>
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		<title>The principals behind a good customer experience</title>
		<link>http://www.engage-digital.com/2007/11/28/the-principals-behind-a-good-customer-experience/</link>
		<comments>http://www.engage-digital.com/2007/11/28/the-principals-behind-a-good-customer-experience/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 12:15:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer insight]]></category>
		<category><![CDATA[insight to action]]></category>
		<category><![CDATA[visitor insight]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website measurement]]></category>
		<category><![CDATA[website optimisation]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=37</guid>
		<description><![CDATA[In The Sunday Times  (a leading Sunday newspaper in the UK) on 11th Nov. 2007, there was a supplement devoted to the Customer Experience Awards 2007. On page 4 of the supplement there was an article written by Andrew Stone and based on work by David Jackson, the MD of Clicktools, a firm specialising [...]]]></description>
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		<title>The tyranny of conversion</title>
		<link>http://www.engage-digital.com/2007/10/18/the-tyranny-of-conversion/</link>
		<comments>http://www.engage-digital.com/2007/10/18/the-tyranny-of-conversion/#comments</comments>
		<pubDate>Thu, 18 Oct 2007 06:44:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[site conversion]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website measurement]]></category>
		<category><![CDATA[website optimisation]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=16</guid>
		<description><![CDATA[
 
 
Measuring conversion on an ecommerce site pretty much always involves establishing an overall site conversion rate. For most ecommerce sites this figure seems to hover around the 2% mark. Overall conversion rate seems like a hallowed metric – the one true “anchor metric” by which overall performance is measured. As a result there [...]]]></description>
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		<title>Would the real &quot;get to product page&quot; metric please stand up.</title>
		<link>http://www.engage-digital.com/2007/09/26/would-the-real-get-to-product-page-metric-please-stand-up/</link>
		<comments>http://www.engage-digital.com/2007/09/26/would-the-real-get-to-product-page-metric-please-stand-up/#comments</comments>
		<pubDate>Wed, 26 Sep 2007 10:30:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[visitor insight]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[website optimisation]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=15</guid>
		<description><![CDATA[I’ve worked with quite a few e-commerce sites over the past few years and in our dashboard of metrics visits reaching a product page has always been there. This is for two reasons: 

In (almost) all cases its possible      to add a product to the shopping cart page from the [...]]]></description>
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