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	<title>Engage-Digital &#187; web performance</title>
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		<title>When too much is not enough – the tyranny of choice</title>
		<link>http://www.engage-digital.com/2009/07/26/when-too-much-is-not-enough-%e2%80%93-the-tyranny-of-choice/</link>
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		<pubDate>Sun, 26 Jul 2009 04:40:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Usability]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website optimisation]]></category>
		<category><![CDATA[consumer choice]]></category>
		<category><![CDATA[content organisation]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=263</guid>
		<description><![CDATA[Today we have more choice than ever before. More choice in almost anything we can think of to consume and this is generally regarded as a good thing.
I’m of an age in which my parents were alive during the Second World War and they remember rationing and less choice. The mantra in the UK at [...]]]></description>
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		<title>Why analytics budgets should not be cut in an economic downturn</title>
		<link>http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/</link>
		<comments>http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/#comments</comments>
		<pubDate>Thu, 08 May 2008 06:32:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[.net articles]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Return on investment]]></category>
		<category><![CDATA[cost efficiency]]></category>
		<category><![CDATA[site conversion]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website measurement]]></category>
		<category><![CDATA[website optimisation]]></category>
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		<guid isPermaLink="false">http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/</guid>
		<description><![CDATA[
This is an article I wrote for issue 176 of .net magazine in the UK.
I used to be Head of Online Planning and Buying at a London based media buying agency. I was there for 3 years between 1999 and 2002. In my first year our nascent online media planning and buying department experienced a [...]]]></description>
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		<title>The principals behind a good customer experience</title>
		<link>http://www.engage-digital.com/2007/11/28/the-principals-behind-a-good-customer-experience/</link>
		<comments>http://www.engage-digital.com/2007/11/28/the-principals-behind-a-good-customer-experience/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 12:15:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer insight]]></category>
		<category><![CDATA[insight to action]]></category>
		<category><![CDATA[visitor insight]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website measurement]]></category>
		<category><![CDATA[website optimisation]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=37</guid>
		<description><![CDATA[In The Sunday Times  (a leading Sunday newspaper in the UK) on 11th Nov. 2007, there was a supplement devoted to the Customer Experience Awards 2007. On page 4 of the supplement there was an article written by Andrew Stone and based on work by David Jackson, the MD of Clicktools, a firm specialising [...]]]></description>
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		<title>Panning for gold &#8211; insight into action.</title>
		<link>http://www.engage-digital.com/2007/11/06/panning-for-gold-insight-into-action/</link>
		<comments>http://www.engage-digital.com/2007/11/06/panning-for-gold-insight-into-action/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 07:37:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[implementing change]]></category>
		<category><![CDATA[insight to action]]></category>
		<category><![CDATA[web performance]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=17</guid>
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Analysing performance of a web site is only as useful as the results it achieves. If insight isn’t acted upon and changes aren’t implemented then progress can’t be made and the analysis becomes nice but pointless.
Failing to act on insight that will yield results is probably a bit like panning gold, finding a rock with [...]]]></description>
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		<title>The tyranny of conversion</title>
		<link>http://www.engage-digital.com/2007/10/18/the-tyranny-of-conversion/</link>
		<comments>http://www.engage-digital.com/2007/10/18/the-tyranny-of-conversion/#comments</comments>
		<pubDate>Thu, 18 Oct 2007 06:44:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[site conversion]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website measurement]]></category>
		<category><![CDATA[website optimisation]]></category>

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		<description><![CDATA[
 
 
Measuring conversion on an ecommerce site pretty much always involves establishing an overall site conversion rate. For most ecommerce sites this figure seems to hover around the 2% mark. Overall conversion rate seems like a hallowed metric – the one true “anchor metric” by which overall performance is measured. As a result there [...]]]></description>
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