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	<title>Engage-Digital &#187; web analytics</title>
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		<title>3rd generation web analytics according to Eric Peterson</title>
		<link>http://www.engage-digital.com/2009/10/20/3rd-generation-web-analytics-according-to-eric-peterson/</link>
		<comments>http://www.engage-digital.com/2009/10/20/3rd-generation-web-analytics-according-to-eric-peterson/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 02:14:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[visitor insight]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[website measurement]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=296</guid>
		<description><![CDATA[I see that Eric Peterson has written a nice white paper on what he refers to as &#8221;The Coming Revolution in Web Analytics&#8221;, it can be downloaded  here. In it he talks about the future of web analytics and in particular what he calls 3rd generation web analytics.
I won&#8217;t paraphrase what he says about 3rd gen WA [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web analytics in an economic townturn</title>
		<link>http://www.engage-digital.com/2008/11/04/web-analytics-step-1-in-an-economic-townturn/</link>
		<comments>http://www.engage-digital.com/2008/11/04/web-analytics-step-1-in-an-economic-townturn/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 08:49:29 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[visitor insight]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[website measurement]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/11/04/web-analytics-step-1-in-an-economic-townturn/</guid>
		<description><![CDATA[ 
IMPLEMENT AND CONFIGURE YOUR ANALYTICS TOOL PROPERLY
Bad data is worse than no data at all. Decisions made using bad data can have a negative impact on performance and revenue and that can often be worse than sticking with the status quo.
Thanks to Google and Microsoft a wealth of potentially valuable data about how visitors interact [...]]]></description>
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		<item>
		<title>Why analytics budgets should not be cut in an economic downturn</title>
		<link>http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/</link>
		<comments>http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/#comments</comments>
		<pubDate>Thu, 08 May 2008 06:32:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[.net articles]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Return on investment]]></category>
		<category><![CDATA[cost efficiency]]></category>
		<category><![CDATA[site conversion]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website measurement]]></category>
		<category><![CDATA[website optimisation]]></category>
		<category><![CDATA[.net]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/</guid>
		<description><![CDATA[
This is an article I wrote for issue 176 of .net magazine in the UK.
I used to be Head of Online Planning and Buying at a London based media buying agency. I was there for 3 years between 1999 and 2002. In my first year our nascent online media planning and buying department experienced a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Driving offline cost efficiencies</title>
		<link>http://www.engage-digital.com/2008/03/04/driving-offline-cost-efficiencies/</link>
		<comments>http://www.engage-digital.com/2008/03/04/driving-offline-cost-efficiencies/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 11:34:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Return on investment]]></category>
		<category><![CDATA[cost efficiency]]></category>
		<category><![CDATA[insight to action]]></category>
		<category><![CDATA[offline performance]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/03/04/driving-offline-cost-efficiencies/</guid>
		<description><![CDATA[Analytics seems almost joined at the hip with conversion but improving profits doesn&#8217;t just have to be about selling more.
As times (look set to) get tougher improving operating efficiencies can be as important to the bottom line as improving on-site conversion rates. Spending money on valuable resource when it&#8217;s being under utilised is effectively wasted [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Analytics, internal site search and SEO</title>
		<link>http://www.engage-digital.com/2007/11/27/google-analytics-internal-site-search-and-seo/</link>
		<comments>http://www.engage-digital.com/2007/11/27/google-analytics-internal-site-search-and-seo/#comments</comments>
		<pubDate>Tue, 27 Nov 2007 09:46:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[visitor insight]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=34</guid>
		<description><![CDATA[If you use Google Analytics and you&#8217;re hot on your SEO and your site has an internal search functionality then you may be faced with a dilemma.
This post is about the apparantly confilcting relationship between URL rewriting and tracking internal search using Google Site Search and why it&#8217;s an issue worth addressing.
SEO &#38; Dirty URLs [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Usability – for the budget conscious</title>
		<link>http://www.engage-digital.com/2007/11/09/usability-%e2%80%93-for-the-budget-conscious/</link>
		<comments>http://www.engage-digital.com/2007/11/09/usability-%e2%80%93-for-the-budget-conscious/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 17:34:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[insight to action]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=18</guid>
		<description><![CDATA[I may get shot (down in flames) for writing this post.
Web analytics is not just about data, this is well documented and blogged by far greater minds than mine &#8211; so I won’t get shot for that I hope! Web analytics is simply the engine behind driving better performance online. Better performance online for most [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The tyranny of conversion</title>
		<link>http://www.engage-digital.com/2007/10/18/the-tyranny-of-conversion/</link>
		<comments>http://www.engage-digital.com/2007/10/18/the-tyranny-of-conversion/#comments</comments>
		<pubDate>Thu, 18 Oct 2007 06:44:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[site conversion]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website measurement]]></category>
		<category><![CDATA[website optimisation]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=16</guid>
		<description><![CDATA[
 
 
Measuring conversion on an ecommerce site pretty much always involves establishing an overall site conversion rate. For most ecommerce sites this figure seems to hover around the 2% mark. Overall conversion rate seems like a hallowed metric – the one true “anchor metric” by which overall performance is measured. As a result there [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Would the real &quot;get to product page&quot; metric please stand up.</title>
		<link>http://www.engage-digital.com/2007/09/26/would-the-real-get-to-product-page-metric-please-stand-up/</link>
		<comments>http://www.engage-digital.com/2007/09/26/would-the-real-get-to-product-page-metric-please-stand-up/#comments</comments>
		<pubDate>Wed, 26 Sep 2007 10:30:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[visitor insight]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[website optimisation]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=15</guid>
		<description><![CDATA[I’ve worked with quite a few e-commerce sites over the past few years and in our dashboard of metrics visits reaching a product page has always been there. This is for two reasons: 

In (almost) all cases its possible      to add a product to the shopping cart page from the [...]]]></description>
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		<slash:comments>0</slash:comments>
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