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	<title>Engage-Digital &#187; site conversion</title>
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		<title>Why analytics budgets should not be cut in an economic downturn</title>
		<link>http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/</link>
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		<pubDate>Thu, 08 May 2008 06:32:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[.net articles]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Return on investment]]></category>
		<category><![CDATA[cost efficiency]]></category>
		<category><![CDATA[site conversion]]></category>
		<category><![CDATA[web analytics]]></category>
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This is an article I wrote for issue 176 of .net magazine in the UK.
I used to be Head of Online Planning and Buying at a London based media buying agency. I was there for 3 years between 1999 and 2002. In my first year our nascent online media planning and buying department experienced a [...]]]></description>
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		<title>The tyranny of conversion</title>
		<link>http://www.engage-digital.com/2007/10/18/the-tyranny-of-conversion/</link>
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		<pubDate>Thu, 18 Oct 2007 06:44:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[site conversion]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website measurement]]></category>
		<category><![CDATA[website optimisation]]></category>

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Measuring conversion on an ecommerce site pretty much always involves establishing an overall site conversion rate. For most ecommerce sites this figure seems to hover around the 2% mark. Overall conversion rate seems like a hallowed metric – the one true “anchor metric” by which overall performance is measured. As a result there [...]]]></description>
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