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		<title>Bada-Bing, bada-boom!</title>
		<link>http://www.engage-digital.com/2009/06/05/bada-bing-bada-boom/</link>
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		<pubDate>Fri, 05 Jun 2009 09:29:52 +0000</pubDate>
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				<category><![CDATA[SEO]]></category>
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		<description><![CDATA[ 
E-D talks to Amanda Davie, MD of Boolian Ltd and member of the cScape Customer Engagement Unit
1. What is Bing?
Bing is the new name for Microsoft’s search engine. We’re talking largely about a re-brand (from Live Search previously). My guess is that Microsoft felt that a new brand was required &#8211; something that sounded more [...]]]></description>
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