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	<title>Engage-Digital &#187; Insight</title>
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	<description>Website analysis and performance improvement</description>
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		<title>Web analytics in an economic townturn</title>
		<link>http://www.engage-digital.com/2008/11/04/web-analytics-step-1-in-an-economic-townturn/</link>
		<comments>http://www.engage-digital.com/2008/11/04/web-analytics-step-1-in-an-economic-townturn/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 08:49:29 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[visitor insight]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[website measurement]]></category>

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		<description><![CDATA[ 
IMPLEMENT AND CONFIGURE YOUR ANALYTICS TOOL PROPERLY
Bad data is worse than no data at all. Decisions made using bad data can have a negative impact on performance and revenue and that can often be worse than sticking with the status quo.
Thanks to Google and Microsoft a wealth of potentially valuable data about how visitors interact [...]]]></description>
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		<title>Is exit page really the most useless metric?</title>
		<link>http://www.engage-digital.com/2007/09/10/is-exit-page-really-the-most-useless-metric/</link>
		<comments>http://www.engage-digital.com/2007/09/10/is-exit-page-really-the-most-useless-metric/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 07:29:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=14</guid>
		<description><![CDATA[Generally yes. Everybody has to leave a site at some point whether they have completed a task or not.
Once I have bought a flight from an airline website and I have reached the confirmation page containing details and booking receipt my objective has been completed, there is no further reason for me to remain on [...]]]></description>
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		<title>Doing Bad things to get results</title>
		<link>http://www.engage-digital.com/2007/08/10/doing-bad-things-to-get-results/</link>
		<comments>http://www.engage-digital.com/2007/08/10/doing-bad-things-to-get-results/#comments</comments>
		<pubDate>Fri, 10 Aug 2007 06:40:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=12</guid>
		<description><![CDATA[I’ve always worked on the basis that doing calculations using mixed metrics ( by which in this case I mean page views, visits/sessions &#38; uniques) whilst doing an analysis is generally not good. There are some exceptions but when looking at conversion I have tended to avoid calculating it based on page views as a [...]]]></description>
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		<title>Is a high Bounce Rate always such a bad thing?</title>
		<link>http://www.engage-digital.com/2007/08/03/is-a-high-bounce-rate-always-such-a-bad-thing/</link>
		<comments>http://www.engage-digital.com/2007/08/03/is-a-high-bounce-rate-always-such-a-bad-thing/#comments</comments>
		<pubDate>Fri, 03 Aug 2007 13:31:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=11</guid>
		<description><![CDATA[Bounce Rate (a.k.a. Single Access Ratio) is much used and well known in web analytics. Described simply as the ability of an entry page to retain a visitor after arrival and drive him/her onto another page or goal within the site, it is easy to understand its importance. As the Bounce Rate goes up the [...]]]></description>
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		<title>The importance of naming conventions</title>
		<link>http://www.engage-digital.com/2007/07/20/the-importance-of-naming-conventions/</link>
		<comments>http://www.engage-digital.com/2007/07/20/the-importance-of-naming-conventions/#comments</comments>
		<pubDate>Fri, 20 Jul 2007 07:54:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=10</guid>
		<description><![CDATA[If you use or are thinking of using a tag based analytics tool pay close attention to your page naming convention. Get this wrong and you&#8217;re toast. Get it right and life will be sweet.
The page naming convention is the piece of the jigsaw that allows you to find and identify content groups and pages [...]]]></description>
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		<title>Making more of segmentation</title>
		<link>http://www.engage-digital.com/2007/07/13/making-more-of-segmentation/</link>
		<comments>http://www.engage-digital.com/2007/07/13/making-more-of-segmentation/#comments</comments>
		<pubDate>Fri, 13 Jul 2007 06:38:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=9</guid>
		<description><![CDATA[A thought: Who among us is NOT an individual?
Solutions implemented to improve site performance will not always appeal to everybody.
The average conversion rate may rise (and fall) but really there&#8217;s no such thing as an average conversion rate. Performance and conversion rates become more useful when they are segmented based on audience type.
Audience types can [...]]]></description>
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		<title>Taking decisions for the customer</title>
		<link>http://www.engage-digital.com/2007/07/10/taking-decisions-for-the-customer/</link>
		<comments>http://www.engage-digital.com/2007/07/10/taking-decisions-for-the-customer/#comments</comments>
		<pubDate>Tue, 10 Jul 2007 10:54:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Insight]]></category>

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		<description><![CDATA[A butterfly beats its wings in the Mojave desert and there is a tornado in China
I’m not suggesting that web analytics is like Chaos theory but I am suggesting that seemingly small changes to a site can have big impacts.
It’s a happy but rare occurrence when one fix is so clear that by its implementation [...]]]></description>
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