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	<title>Engage-Digital &#187; customer experience</title>
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		<title>When too much is not enough – the tyranny of choice</title>
		<link>http://www.engage-digital.com/2009/07/26/when-too-much-is-not-enough-%e2%80%93-the-tyranny-of-choice/</link>
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		<pubDate>Sun, 26 Jul 2009 04:40:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Usability]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website optimisation]]></category>
		<category><![CDATA[consumer choice]]></category>
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		<description><![CDATA[Today we have more choice than ever before. More choice in almost anything we can think of to consume and this is generally regarded as a good thing.
I’m of an age in which my parents were alive during the Second World War and they remember rationing and less choice. The mantra in the UK at [...]]]></description>
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		<title>Irrational decision making and its effect on value over price</title>
		<link>http://www.engage-digital.com/2009/06/15/irrational-decision-making-and-its-effect-on-value-over-price/</link>
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		<pubDate>Mon, 15 Jun 2009 01:47:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer decision making]]></category>
		<category><![CDATA[customer persuasion]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=247</guid>
		<description><![CDATA[With all the usability, analytics, survey, heat mapping tools and many others that are now available for the web analyst to draw on, you’d think it has become almost a matter of form that any questions related to the online shopping process can be answered and that the customer’s decision making process can be exposed [...]]]></description>
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		<title>The principals behind a good customer experience</title>
		<link>http://www.engage-digital.com/2007/11/28/the-principals-behind-a-good-customer-experience/</link>
		<comments>http://www.engage-digital.com/2007/11/28/the-principals-behind-a-good-customer-experience/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 12:15:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer insight]]></category>
		<category><![CDATA[insight to action]]></category>
		<category><![CDATA[visitor insight]]></category>
		<category><![CDATA[web performance]]></category>
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		<description><![CDATA[In The Sunday Times  (a leading Sunday newspaper in the UK) on 11th Nov. 2007, there was a supplement devoted to the Customer Experience Awards 2007. On page 4 of the supplement there was an article written by Andrew Stone and based on work by David Jackson, the MD of Clicktools, a firm specialising [...]]]></description>
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