<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Engage-Digital &#187; Analytics</title>
	<atom:link href="http://www.engage-digital.com/category/analytics/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.engage-digital.com</link>
	<description>Website analysis and performance improvement</description>
	<lastBuildDate>Wed, 21 Jul 2010 06:26:37 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Do web analytics providers have an obligation to inform customers of the shortcomings in the tools?</title>
		<link>http://www.engage-digital.com/2010/02/19/do-web-analytics-providers-have-an-obligation-to-inform-customers-of-the-shortcomings-in-the-tools/</link>
		<comments>http://www.engage-digital.com/2010/02/19/do-web-analytics-providers-have-an-obligation-to-inform-customers-of-the-shortcomings-in-the-tools/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 11:22:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=317</guid>
		<description><![CDATA[Lately I have been coming across a series of small but potentially significant shortcomings in the web analytics tools I have been using. I only unearthed them as I was playing around with different ways of getting the same output, in other words sense checking the data I was looking at.
The trouble is if I [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2010/02/19/do-web-analytics-providers-have-an-obligation-to-inform-customers-of-the-shortcomings-in-the-tools/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Bounce Rate Myth (?)</title>
		<link>http://www.engage-digital.com/2009/10/26/the-bounce-rate-myth/</link>
		<comments>http://www.engage-digital.com/2009/10/26/the-bounce-rate-myth/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 08:40:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Bounce rate]]></category>
		<category><![CDATA[Conversion]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=302</guid>
		<description><![CDATA[Bounce rate is a kind of standard bearer metric for measurement in web analytics, it&#8217;s up there with conversion. Even novices in web analytics know what bounce rate is, and when asked what should be the objective regarding bounce rate you&#8217;d have to be a lunatic to say anything other than &#8220;try to reduce it&#8221;. [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2009/10/26/the-bounce-rate-myth/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>3rd generation web analytics according to Eric Peterson</title>
		<link>http://www.engage-digital.com/2009/10/20/3rd-generation-web-analytics-according-to-eric-peterson/</link>
		<comments>http://www.engage-digital.com/2009/10/20/3rd-generation-web-analytics-according-to-eric-peterson/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 02:14:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[visitor insight]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[website measurement]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=296</guid>
		<description><![CDATA[I see that Eric Peterson has written a nice white paper on what he refers to as &#8221;The Coming Revolution in Web Analytics&#8221;, it can be downloaded  here. In it he talks about the future of web analytics and in particular what he calls 3rd generation web analytics.
I won&#8217;t paraphrase what he says about 3rd gen WA [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2009/10/20/3rd-generation-web-analytics-according-to-eric-peterson/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The analytics of SEO</title>
		<link>http://www.engage-digital.com/2008/12/16/the-analytics-of-seo/</link>
		<comments>http://www.engage-digital.com/2008/12/16/the-analytics-of-seo/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 10:03:51 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[.net articles]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[2 minute interview]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/12/16/the-analytics-of-seo/</guid>
		<description><![CDATA[Search engine optimisation is seen by many as the Holy Grail of online acquisition. If done properly it&#8217;s considered to be the cheapest and most effective way of driving high quality traffic to a web site. Many people obsess and probably loose sleep over their favourite search term(s) reaching the cherished number one spot in [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2008/12/16/the-analytics-of-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web analytics in an economic townturn</title>
		<link>http://www.engage-digital.com/2008/11/04/web-analytics-step-1-in-an-economic-townturn/</link>
		<comments>http://www.engage-digital.com/2008/11/04/web-analytics-step-1-in-an-economic-townturn/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 08:49:29 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[visitor insight]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[website measurement]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/11/04/web-analytics-step-1-in-an-economic-townturn/</guid>
		<description><![CDATA[ 
IMPLEMENT AND CONFIGURE YOUR ANALYTICS TOOL PROPERLY
Bad data is worse than no data at all. Decisions made using bad data can have a negative impact on performance and revenue and that can often be worse than sticking with the status quo.
Thanks to Google and Microsoft a wealth of potentially valuable data about how visitors interact [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2008/11/04/web-analytics-step-1-in-an-economic-townturn/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why analytics budgets should not be cut in an economic downturn</title>
		<link>http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/</link>
		<comments>http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/#comments</comments>
		<pubDate>Thu, 08 May 2008 06:32:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[.net articles]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Return on investment]]></category>
		<category><![CDATA[cost efficiency]]></category>
		<category><![CDATA[site conversion]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website measurement]]></category>
		<category><![CDATA[website optimisation]]></category>
		<category><![CDATA[.net]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/</guid>
		<description><![CDATA[
This is an article I wrote for issue 176 of .net magazine in the UK.
I used to be Head of Online Planning and Buying at a London based media buying agency. I was there for 3 years between 1999 and 2002. In my first year our nascent online media planning and buying department experienced a [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Driving offline cost efficiencies</title>
		<link>http://www.engage-digital.com/2008/03/04/driving-offline-cost-efficiencies/</link>
		<comments>http://www.engage-digital.com/2008/03/04/driving-offline-cost-efficiencies/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 11:34:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Return on investment]]></category>
		<category><![CDATA[cost efficiency]]></category>
		<category><![CDATA[insight to action]]></category>
		<category><![CDATA[offline performance]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/03/04/driving-offline-cost-efficiencies/</guid>
		<description><![CDATA[Analytics seems almost joined at the hip with conversion but improving profits doesn&#8217;t just have to be about selling more.
As times (look set to) get tougher improving operating efficiencies can be as important to the bottom line as improving on-site conversion rates. Spending money on valuable resource when it&#8217;s being under utilised is effectively wasted [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2008/03/04/driving-offline-cost-efficiencies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is this engagement&#8230;.</title>
		<link>http://www.engage-digital.com/2008/02/04/is-this-engagement/</link>
		<comments>http://www.engage-digital.com/2008/02/04/is-this-engagement/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 22:14:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Visitor engagement]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/02/04/is-this-engagement/</guid>
		<description><![CDATA[I whole-heartedly agree that visitor engagement is a concept that needs to be considered as an aggregate of several elements covering both data and, crucially for me, context. I also think it is quite subjective.
I have recently done a piece of work for a client who put a new site redesign live at the beginning [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2008/02/04/is-this-engagement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Usability – for the budget conscious</title>
		<link>http://www.engage-digital.com/2007/11/09/usability-%e2%80%93-for-the-budget-conscious/</link>
		<comments>http://www.engage-digital.com/2007/11/09/usability-%e2%80%93-for-the-budget-conscious/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 17:34:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[insight to action]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=18</guid>
		<description><![CDATA[I may get shot (down in flames) for writing this post.
Web analytics is not just about data, this is well documented and blogged by far greater minds than mine &#8211; so I won’t get shot for that I hope! Web analytics is simply the engine behind driving better performance online. Better performance online for most [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2007/11/09/usability-%e2%80%93-for-the-budget-conscious/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The tyranny of conversion</title>
		<link>http://www.engage-digital.com/2007/10/18/the-tyranny-of-conversion/</link>
		<comments>http://www.engage-digital.com/2007/10/18/the-tyranny-of-conversion/#comments</comments>
		<pubDate>Thu, 18 Oct 2007 06:44:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[site conversion]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website measurement]]></category>
		<category><![CDATA[website optimisation]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=16</guid>
		<description><![CDATA[
 
 
Measuring conversion on an ecommerce site pretty much always involves establishing an overall site conversion rate. For most ecommerce sites this figure seems to hover around the 2% mark. Overall conversion rate seems like a hallowed metric – the one true “anchor metric” by which overall performance is measured. As a result there [...]]]></description>
		<wfw:commentRss>http://www.engage-digital.com/2007/10/18/the-tyranny-of-conversion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
