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	<title>Engage-Digital &#187; Analysis</title>
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		<title>The Bounce Rate Myth (?)</title>
		<link>http://www.engage-digital.com/2009/10/26/the-bounce-rate-myth/</link>
		<comments>http://www.engage-digital.com/2009/10/26/the-bounce-rate-myth/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 08:40:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Bounce rate]]></category>
		<category><![CDATA[Conversion]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/?p=302</guid>
		<description><![CDATA[Bounce rate is a kind of standard bearer metric for measurement in web analytics, it&#8217;s up there with conversion. Even novices in web analytics know what bounce rate is, and when asked what should be the objective regarding bounce rate you&#8217;d have to be a lunatic to say anything other than &#8220;try to reduce it&#8221;. [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Why analytics budgets should not be cut in an economic downturn</title>
		<link>http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/</link>
		<comments>http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/#comments</comments>
		<pubDate>Thu, 08 May 2008 06:32:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[.net articles]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Return on investment]]></category>
		<category><![CDATA[cost efficiency]]></category>
		<category><![CDATA[site conversion]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[website measurement]]></category>
		<category><![CDATA[website optimisation]]></category>
		<category><![CDATA[.net]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/05/08/why-analytics-budgets-should-not-be-cut-in-an-economic-downturn/</guid>
		<description><![CDATA[
This is an article I wrote for issue 176 of .net magazine in the UK.
I used to be Head of Online Planning and Buying at a London based media buying agency. I was there for 3 years between 1999 and 2002. In my first year our nascent online media planning and buying department experienced a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is this engagement&#8230;.</title>
		<link>http://www.engage-digital.com/2008/02/04/is-this-engagement/</link>
		<comments>http://www.engage-digital.com/2008/02/04/is-this-engagement/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 22:14:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Visitor engagement]]></category>

		<guid isPermaLink="false">http://www.engage-digital.com/2008/02/04/is-this-engagement/</guid>
		<description><![CDATA[I whole-heartedly agree that visitor engagement is a concept that needs to be considered as an aggregate of several elements covering both data and, crucially for me, context. I also think it is quite subjective.
I have recently done a piece of work for a client who put a new site redesign live at the beginning [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Usability – for the budget conscious</title>
		<link>http://www.engage-digital.com/2007/11/09/usability-%e2%80%93-for-the-budget-conscious/</link>
		<comments>http://www.engage-digital.com/2007/11/09/usability-%e2%80%93-for-the-budget-conscious/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 17:34:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[insight to action]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=18</guid>
		<description><![CDATA[I may get shot (down in flames) for writing this post.
Web analytics is not just about data, this is well documented and blogged by far greater minds than mine &#8211; so I won’t get shot for that I hope! Web analytics is simply the engine behind driving better performance online. Better performance online for most [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Panning for gold &#8211; insight into action.</title>
		<link>http://www.engage-digital.com/2007/11/06/panning-for-gold-insight-into-action/</link>
		<comments>http://www.engage-digital.com/2007/11/06/panning-for-gold-insight-into-action/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 07:37:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[implementing change]]></category>
		<category><![CDATA[insight to action]]></category>
		<category><![CDATA[web performance]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=17</guid>
		<description><![CDATA[
Analysing performance of a web site is only as useful as the results it achieves. If insight isn’t acted upon and changes aren’t implemented then progress can’t be made and the analysis becomes nice but pointless.
Failing to act on insight that will yield results is probably a bit like panning gold, finding a rock with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is exit page really the most useless metric?</title>
		<link>http://www.engage-digital.com/2007/09/10/is-exit-page-really-the-most-useless-metric/</link>
		<comments>http://www.engage-digital.com/2007/09/10/is-exit-page-really-the-most-useless-metric/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 07:29:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=14</guid>
		<description><![CDATA[Generally yes. Everybody has to leave a site at some point whether they have completed a task or not.
Once I have bought a flight from an airline website and I have reached the confirmation page containing details and booking receipt my objective has been completed, there is no further reason for me to remain on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Doing Bad things to get results</title>
		<link>http://www.engage-digital.com/2007/08/10/doing-bad-things-to-get-results/</link>
		<comments>http://www.engage-digital.com/2007/08/10/doing-bad-things-to-get-results/#comments</comments>
		<pubDate>Fri, 10 Aug 2007 06:40:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=12</guid>
		<description><![CDATA[I’ve always worked on the basis that doing calculations using mixed metrics ( by which in this case I mean page views, visits/sessions &#38; uniques) whilst doing an analysis is generally not good. There are some exceptions but when looking at conversion I have tended to avoid calculating it based on page views as a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is a high Bounce Rate always such a bad thing?</title>
		<link>http://www.engage-digital.com/2007/08/03/is-a-high-bounce-rate-always-such-a-bad-thing/</link>
		<comments>http://www.engage-digital.com/2007/08/03/is-a-high-bounce-rate-always-such-a-bad-thing/#comments</comments>
		<pubDate>Fri, 03 Aug 2007 13:31:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=11</guid>
		<description><![CDATA[Bounce Rate (a.k.a. Single Access Ratio) is much used and well known in web analytics. Described simply as the ability of an entry page to retain a visitor after arrival and drive him/her onto another page or goal within the site, it is easy to understand its importance. As the Bounce Rate goes up the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Making more of segmentation</title>
		<link>http://www.engage-digital.com/2007/07/13/making-more-of-segmentation/</link>
		<comments>http://www.engage-digital.com/2007/07/13/making-more-of-segmentation/#comments</comments>
		<pubDate>Fri, 13 Jul 2007 06:38:00 +0000</pubDate>
		<dc:creator>hwjgage</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://hwjgage.truth.posiweb.net/wordpress/?p=9</guid>
		<description><![CDATA[A thought: Who among us is NOT an individual?
Solutions implemented to improve site performance will not always appeal to everybody.
The average conversion rate may rise (and fall) but really there&#8217;s no such thing as an average conversion rate. Performance and conversion rates become more useful when they are segmented based on audience type.
Audience types can [...]]]></description>
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		<slash:comments>0</slash:comments>
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