Bounce rates and abandonment rates can soar when text that seemed perfectly reasonable to the Operations Director turns out to be gobbledygook to the customer, or maybe a ckick of the “wrong button” results in bafflement.

All too often these situations are discovered (during analysis) only after new designs are unleashed on an unsuspecting public. The result often leads to rushed fixes and further problems.

That’s why we recommend one-on-one user testing sessions at the earliest possible stage of any new development. We can deliver written and video reports based on genuine users’ reactions to mood boards, wireframes, comps, functional prototypes and release candidates. best of all, experience shows if often takes only a handful of users to uncover 90% of all conversion-killing issues.