Comments on: The Bounce Rate Myth (?) http://www.engage-digital.com/2009/10/26/the-bounce-rate-myth/ Website analysis and performance improvement Mon, 09 Nov 2009 07:28:04 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: admin http://www.engage-digital.com/2009/10/26/the-bounce-rate-myth/comment-page-1/#comment-9614 admin Mon, 09 Nov 2009 07:28:04 +0000 http://www.engage-digital.com/?p=302#comment-9614 Absolutely Michael. I have today come across another client who's y.o.y bounce rate is up and yet despite that, the proportional y.o.y increase by which sales and revenue has grown is infact double the proportional increase in BR. Absolutely Michael. I have today come across another client who’s y.o.y bounce rate is up and yet despite that, the proportional y.o.y increase by which sales and revenue has grown is infact double the proportional increase in BR.

]]> By: Charles Meaden http://www.engage-digital.com/2009/10/26/the-bounce-rate-myth/comment-page-1/#comment-9604 Charles Meaden Tue, 27 Oct 2009 14:31:02 +0000 http://www.engage-digital.com/?p=302#comment-9604 Good point and reinforces the point that there is no such thing as the average visitor. Knowing things such as where they came from, whether they are repeat visitors and even whether they have even purchased before allows you to put the bounce rate into far greater context. For example, the new custom variables in Google Analytics should allow you to store relevant information to your organisation within Google Analytics Good point and reinforces the point that there is no such thing as the average visitor.

Knowing things such as where they came from, whether they are repeat visitors and even whether they have even purchased before allows you to put the bounce rate into far greater context.

For example, the new custom variables in Google Analytics should allow you to store relevant information to your organisation within Google Analytics

]]> By: Michael Feiner http://www.engage-digital.com/2009/10/26/the-bounce-rate-myth/comment-page-1/#comment-9602 Michael Feiner Mon, 26 Oct 2009 16:55:34 +0000 http://www.engage-digital.com/?p=302#comment-9602 Hi Hugh, We tend to think of bounce rate in negative terms only. I actually believe that a very low bounce rate isn't necessarily a good thing especially on the homepage. Some of my clients have bounce rates below 10% on their homepage. I'm always suspicious when I see that. This phenomenon seems very common amongst companies that drive a large proportion of their marketing traffic to their homepage. In these cases the homepage (and consequently overall site) bounce rate is pretty low. You might fall into the illusion that you are engaging visitors well. However, in my opinion, the low bounce rate is due to visitors clicking through to find the category/product pages they really should have landed on in the first place. Note: these companies do not have higher conversion rates to those landing visitors on more relevant pages. Those with unique landing pages have the highest conversion rate. Consequently, I encourage clients to develop a landing page strategy and discourage them from simply landing visitors on the homepage. Essentially I'm telling them "your bounce rate is too low"! Cheers, Michael Hi Hugh,

We tend to think of bounce rate in negative terms only. I actually believe that a very low bounce rate isn’t necessarily a good thing especially on the homepage.

Some of my clients have bounce rates below 10% on their homepage. I’m always suspicious when I see that. This phenomenon seems very common amongst companies that drive a large proportion of their marketing traffic to their homepage.

In these cases the homepage (and consequently overall site) bounce rate is pretty low. You might fall into the illusion that you are engaging visitors well. However, in my opinion, the low bounce rate is due to visitors clicking through to find the category/product pages they really should have landed on in the first place. Note: these companies do not have higher conversion rates to those landing visitors on more relevant pages. Those with unique landing pages have the highest conversion rate.

Consequently, I encourage clients to develop a landing page strategy and discourage them from simply landing visitors on the homepage. Essentially I’m telling them “your bounce rate is too low”!

Cheers,
Michael

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