2 minute interview: 1
This is the first of a series of brief interviews done for my page on Web Analytics which appears bi-monthly in the UKs .net magazine
Interview with Ian Thomas, Director Customer Intelligence, Microsoft Advertiser and Publisher Solutions.
- How does Microsoft think the introduction of Gatineau will affect the analytics marketplace in the UK?
The UK web analytics market is one of the most innovative in the world; we’re hoping that our entry will prove a valuable complement to the existing products in the market and provide some fresh ideas. The introduction of another high-quality free tool will further raise the bar for other web analytics solutions, which is good news for customers of these tools.
- What are the key features and benefits of Gatineau as Microsoft sees them?
One of the features we’re most excited about is the ability to break down your site’s users by demographic (age and gender) segment – so, for example, you’ll be able to see if men are more likely to make a purchase than women. This will be out-of-the-box functionality – something you can’t do with any other web analytics tool. We’ll also be providing powerful analysis of the effectiveness of online marketing campaigns, and some innovative visualisation capabilities to help customers understand user behaviour more easily.
- How will Gatineau help add value to small and mid sized organizations conducting business online in the UK?
Historically, the ability to access demographic information about your web audience has been limited to “enterprise level” web analytics tools, which require a significant financial and time investment to set up. Gatineau will bring this valuable information to smaller organisations with more limited web analytics budgets.
Since this interview was conducted Microsoft have made many improvements to their web analytics product.
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